Black Friday Watches Jewelry

Black Friday Watches Jewelry

Black Friday did not become popular in the United States until several years later. Exactly this happened in 1966, when it first appeared in print in The American Philatelist magazine. But the icing on the cake came from the prestigious American newspaper The New York Times, which used the same expression on November 19, 1975. Its intention was referring to the traffic problem, but what it really meant was to bring back to the present the term Black Friday.

Since then Black Friday has been growing internationally. In Spain, the Black Friday Boom arrived in 2012 thanks to the German chain MediaMarkt. Initially it seemed frivolous and the reception was not very enthusiastic. In 2013, given its online leadership, Joyería Nicols was ahead of the entire jewelery and watch sector in Spain, launching the first Black Friday of Jewelery and Watches in Spain through its website and its jewelery stores in Madrid.

That Nicols jewelry launched the first Black Friday of jewelry and watches in Madrid, Spain, was highly criticized by the entire jewelry industry in Spain, but it has been shown that watch brands and jewelers were wrong, and the Black Friday of jewelry and watches introduced by Nicols were here to stay like Cyber ​​Monday.

Three years later, in 2016, the popularity of the initiative was so established in Spain that more than two million people bought that day, spending an average of almost three hundred euros on average in a single day, before which the jewelry and watchmaking could not look the other way.

In 2015 Nicols had introduced Jewelry and Watches Cybermonday, which is celebrated on the Monday after Black Friday, and which is dedicated to internet sales. Thus, not only is it encouraged to buy on Friday, but the thing lasts all weekend until Monday, adding four days of non-stop shopping.

Since 2019 Nicols jewelry became the last week of the month of November in the week of black Friday. A week in which customers are rewarded with private sales by going to the Nicols jewelers in Madrid or by being registered on the website.