The History of Nicols Jewelry: Your Trusted Jeweler

With clients in more than 87 countries, from the United States to Japan, Joyería Nicols is a Spanish and Madrid-based jewelry company that has been manufacturing artisan jewelry since 1917. Nicols' main markets are the United States, Spain and Mexico, as well as Europe. and Dubai, markets where customers appreciate sustainable jewelers and artisans, committed to the quality of their products and the environment, as is the case of Nicols Joyeros Madrid 1917.

The Story of the Best Artisan Jeweler - NICOLS The Difference - Short Documentary Jewelry

Leaders in Engagement Rings and Wedding Bands

At Nicols Jewelry, we are proud to be leaders in the manufacture of quality-price engagement rings and wedding bands. Our jewelry experts work hard to create unique, high-quality products that are perfect for every customer.

Jewelry workshops in Spain and the United States

Over the years, thousands of people have trusted Nicols Jewelry to buy their jewelry and have witnessed our passion for handmade and sustainable jewelry. Our commitment to quality and customer service is what has allowed us to earn the trust of our customers and be considered their trusted jeweler, thanks to the integration of our artisan workshops in Madrid and Miami.

Precious Stones from the Mine to the Heart

In addition, Nicols' teams of gemologists tour mines around the world in search of the best gemstones at the best value for money. Diamonds, Emeralds, Sapphires, Rubies, Zircons and many other stones. Allowing Nicols to be the only jeweler making a difference from the mine to the heart.

Engagement Rings in the United States and other countries

Currently, Nicols Jewelry has five stores in Madrid, where our customers can find our wide variety of products, from engagement rings and wedding bands to necklaces, bracelets, earrings and much more. In addition, we are leaders in online sales in Spain and we are opening international markets from Miami.

At Nicols Jewelry, we believe that each jewel tells a story and we give thanks because hundreds of thousands of people have allowed us to be part of the most beautiful moments of their lives. That's why we strive to offer high-quality products and exceptional customer service in each of our stores.

If you are looking for a trusted jeweler in Spain, come visit us at our stores at Serrano 86, José Ortega y Gasset 11, Goya 12, Goya 17 and Goya 55. We are sure that you will find the perfect jewel for you or someone special in Nicols Jewelry, and if you are looking for it is the United States, visit us in Miami.

History - Best Jewelry Stores in Spain

The beginnings Nicols Joyeros Artesanos was born in Madrid at the beginning of the 20th century. In 1917, the first generation of the family delved into the art of goldsmithing. Don Vicente Nicolás Sr. begins to work in the world of jewelry as a representative of several international firms.

It is with the next generation, with his son Vicente Nicolás, when the brand is created. After her training at the School of Arts and Crafts where she studied sculpture, painting and perfected her technique in jewelry design, she began to get involved in the creation of the firm's collections. With his restless spirit and artistic sensibility, the young man made his way into the world of jewelry, establishing a brand with a strong identity in the 1980s.

The first Nicols boutique opened its doors on Calle Serrano in 1978. Two years later, the stores on Calle Goya were inaugurated at numbers 12 and 55, which, to this day, continue to be two strong pillars of the firm. . Later, the Nicols family incorporated the establishment of Serrano 86, a boutique that integrates the artisan workshop and the central offices.

Three Generations of Spanish Jewelers

From the year 2000, the sons of Vicente Nicolás take the reins of the company. Cinthya Nicolás, General Director of Grupo Nicols, has a degree in Economics and Business. She developed her professional career as Financial Director in several companies before acquiring the purchasing and finance branch of the jewelry brand under her leadership. In addition, she greatly enjoys developing her most creative side by designing new collections for the firm. In these years at the head of Nicols, Cinthya has provided the perfect combination of efficiency and good taste that has propelled the firm towards continuous growth. Daniel Nicolás is the Vice President of Nicols. After graduating in Business Management and Administration at the University of ICADE, he completed a Master's degree at the University of California specializing in Marketing. He worked as an investment adviser at Deutsche Bank for three years and later moved to San Diego, California, where he headed into the management of a technology company. He returned to Spain in 2006 to join the family business, combining his work with his studies in gemology and obtaining certification in diamonds, pearls and precious stones. Both members of the third generation promoted, in 2007, the inauguration of the boutique on Calle José Ortega y Gasset 11, in Madrid. A space located in the heart of the Golden Mile, surrounded by the best international luxury brands.

Nicols Jewelers Artisans Madrid 1917 - The Difference

Nicols jewelers artisans Madrid 1917 has always maintained a young spirit and strives to listen to its customers, continually improve and offer the best value for money and service, which has always characterized the brand throughout its history and continues to allow it to lead Spanish luxury jewelery while making a difference.

In 2013, the company launched its website, initially conceived as an online catalog of products available for sale, but which quickly became one of the most important jewelry websites in Spain, with more than 4,000 items available.

In 2015, Nicols launched Nicols TV, an online channel that offers information, talk shows, product unboxing and news from the world of watchmaking, as well as launched the Nicols Jewelry Youtube channel where you can enjoy the latest jewelry news.

In 2017, the firm's flagship boutique on the prestigious Calle Serrano, number 86, renewed its image and expanded its facilities, creating a unique space to receive VIP clients and a small exhibition of precious stones, old tools and historical elements of the workshop. of jewelry.

At the end of 2019, the Nicols family inaugurated a new flagship store dedicated exclusively to jewelry, located at Calle Goya 17, which represents a very personal commitment on the part of the family, in which their love for jewelry and belief in the "savoir faire" of their pieces led them to create a store dedicated only to them.

In 2020, with the expansion of one of its most traditional boutiques in Madrid, the store on Calle Goya 55, made a strong investment to unify the Nicols Joyeros Artesanos Madrid 1917 brand image in all its points of sale preparing for the international leap.

Nicols' story will continue with its international expansion that began with the website and will allow Nicols to be part of the most beautiful moments in the lives of millions of people around the world.

The Trusted Online Artisan Jeweler

Nicols is a reference in Spanish and international jewelry. She has been honored with numerous awards, including the Vogue Jewels Award for Best Collection. Several celebrities such as Lady Gaga, Paula Echeverría, Paulina Rubio, Inés Sastre, Blanca Suárez and Eugenia Silva, among others, have worn her jewelry. The brand's collections are regularly recognized and appear in the main fashion publications, such as Vogue, Telva, Yo Dona, SModa, among others.

In addition, various national media require the collaboration of Nicols as jewelry experts, such as EsRadio, where the firm has a section dedicated to jewelry called "Jewelry made with love"; TheLuxonomist, a luxury web portal in which Daniel Nicolás talks about the latest trends in jewelry and precious stones, among other topics; and Máquinas del Tiempo, one of the most prestigious specialized magazines in the sector. In 2018, Nicols headed the presidency of the Madrid Luxury District, an association of businessmen on the capital's Golden Mile, which is dedicated to bringing Madrid luxury to any part of the world.

Jewelry Made with Love

Since 1917, Nicols has kept the artisan tradition of the Spanish goldsmith alive, designing and manufacturing each of its jewels with love, dedication and care. As a sustainable jeweler, Nicols uses noble materials and high-quality precious gems, ensuring meticulous control in all phases of the creation of its pieces, to guarantee that each one of them meets the standards required to be considered an authentic Nicols jewel.

Quality, Exclusivity and Craftsmanship

In addition to his commitment to quality and craftsmanship, Nicols has been recognized with several national and international awards for his innovative and cutting-edge design. Its exclusive pieces are chosen by celebrities and fashion magazines, consolidating itself as an unparalleled benchmark in the world of jewelry.

Personalized jewelry made in Spain

With the aim of offering a personalized service adapted to the needs of each client, Nicols has incorporated 3D technology into its design process, allowing its expert jewelers and designers to present a previous image of the jewels before being manufactured, and So make the necessary changes. With the Nicols Identity and Spirit, each jewel is unique, incorporating the luxury that embodies the brand and the trust of thousands of people every year in its craftsmanship and commitment to sustainability.