MIDO MULTIFORT

Mido Multifort watches

The First Great Success of Mido Watches

MIDO established itself in the world of watchmaking for its cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials. These are the three pillars on which Mido's unique experience rests. In addition, the refined and discreet designs of Mido watches give them a resolutely timeless quality.

Mido is a Swiss watch brand belonging to the Swatch Group recognized for its great value for money that was founded in 1918 by George G. Schaeren in Biel, Switzerland.

The name of the watch brand MIDO comes from the Spanish and the action of measuring time, Yo Mido el Tiempo.

Founded a year after Nicols jewelry, in 1920, Mido began by introducing elegant women's watches with colored enamel on the case and modern bracelets, as well as men's watches inspired by the art deco style that was so successful in that time. In addition, the Mido watch brand reached many agreements with the booming automotive market, producing watches in the form of radiators of a wide variety of brands, such as: Buick, Bugatti, Fiat, Ford, Excelsior, Hispano-Suiza, etc.

In 1934, the Mido watch brand launched the shock-resistant, anti-magnetic and water-resistant Multifort watch collection, which was a great success. Mido reached another milestone the same year when it launched watches with unbreakable springs.

This was also the first time that a watchmaker had used this type of spring. During this period of time, Mido used a robot as his ambassador, as a symbol of progress and robustness. A comic strip of this era, had as its protagonist the Robot

The launch of the Multifort Watch Collection marked another milestone in the history of MIDO. It was the first antimagnetic watch with a mechanical hand-wound movement, resistant to water and shock, which made it the best-selling Mido watch for decades, and perhaps for this reason the Multifort watch collection remains one of the most sought after to this day. in day.

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Today, Mido is part of the Swatch Group, its headquarters in Le Locle, Switzerland, and although it is not one of the best-known Swiss watchmaking brands in Spain, its great value for money and international recognition make this brand one of the most has greater capacity for growth in the Spanish market.

Mido Multifort watches in Madrid Spain

In 2021 Nicols Joyeros Artesanos Madrid 1917 became a distributor or official store of Mido watches in Madrid, Spain, convinced of offering a watch brand with one of the best quality-price ratios on Madrid's golden mile, therefore in the store Nicols de José Ortega y Gasset you can find the collection at the best price and advice.

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